Waterfront at St. Johns is a concept of an entertainment district in Jacksonville, Florida. My concept is to expand the river front area of St. Johns to include restaurants, bars, concerts, festivals, art and culture.

“Experience Jacksonville's vibrant fusion of culture, entertainment, and nature where the St. Johns River becomes the heart of the city's most dynamic destination. “

The objective of this project was to conduct in-depth research and create a comprehensive brand campaign for a local entertainment district. During the development process, I analyzed the necessity of such a district, identified the key stakeholders who would be affected, examined past initiatives, assessed the current landscape, and determined the primary beneficiaries. Through extensive research and strategic planning, I conceptualized a distinctive brand identity and designed multi-platform marketing deliverables to effectively communicate the district’s vision and appeal to its target audience.