The focus of my rebranding for the O’Neill catalog was to highlight the surf and beach lifestyle at the core of the brand. My goal was to captivate consumers who identify with this lifestyle and evoke an emotional response through vibrant, dynamic imagery.

The reimagined catalog features:

• Action-packed surfing scenes to emphasize O’Neill’s prominent role in the surf community.

• Sun-soaked beach moments to reflect the laid-back and adventurous spirit of coastal living.

• Fluid design elements that visually immerse readers in the essence of seaside culture.

This redesign embodies the spirit of adventure, freedom, and environmental consciousness that defines the surf and beach lifestyle, creating a cohesive and inspiring experience for its audience.