Not Beer, designed to look like you’re drinking beer, but is in fact a tasty spiked seltzer.

I developed “Not Beer” as a revolutionary beveragedesigned to blend the refreshing taste of spiked seltzer with the traditional aesthetic of beer. The inspiration came from observing how people often categorize spiked seltzers as “girly” drinks. My goal with Not Beer is to challenge these societal stereotypes by offering a drink that satisfies the preferences of seltzer lovers while catering to those who prefer the look and feel of beer. “Not Beer” is packaged in cans and bottles that mimic the appearance of traditional beer packaging. Despite its beer-like look, Not Beer offers the crisp, light taste characteristic of spiked seltzers.

Sip stealthily, blend in boldly.